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Common Advertising Specifications

These are the specifications for LinkedIn-approved formats.

SSL capability is now required: LinkedIn requires that ads, creatives and tracking elements are requested using a secure connection (https).

More details: Starting immediately, LinkedIn pages will be loaded over a secure connection. Secure connections (https) are achieved using SSL (Secure Sockets Layer), which is the standard security technology. To avoid warning messages in the user's browser, we require that ads, creatives and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (HTTPS://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page).

 

General Information

  • We accept IFRAME/Javascript tags.
  • We accept in-banner surveys – no floating layers or pop-ups.
  • 3rd party tags must be allowed for click tracking by our ad server via a click URL macro or redirect.
  • All creative must function uniformly on both MAC and PC formats as well as multiple browser versions of Firefox, Internet Explorer, Safari, and Chrome.
  • We do not allow the setting of "Flash cookies" (also known as LSO - Local Shared Objects).
  • Please notify LinkedIn before making creative swap. Campaigns running creatives which do not meet spec may be paused.

Creative Submission

  • All ads, including those running through third party code, must be submitted to LinkedIn for approval
  • Standard ads – three (3) business days
  • Rich media ads – five (5) business days
  • Premium positions & Sponsorships – seven (7) business days
  • Third party servers should contact LinkedIn at least one (1) business day before rotating new ads into an existing ad campaign and provide those new ads for review.
  • Submit all creative to your assigned Account Manager.

Inadmissible Advertising

  • Pop-ups and Pop-unders
  • Floating ads or Floating layers.
  • Please see our LinkedIn Advertising Guidelines to determine whether your ad is appropriate for LinkedIn.
details

160x600

* border required only with white and transparent backgrounds
** 30 seconds is the total maximum length of all animation, including all loops
Regions Global Dimensions 160x600
IAB Name Wide Skyscraper File Types GIF, JPG, PNG, SWF
Size Limit 40kb Border* 1px*
Rich Media Options Yes Animation Limit** 15 sec for video quality autoplay
30 seconds otherwise**
Video/Audio On user click 3rd Party Tracking Yes
Polite Download SWF Max 100kb Polite Download Video Max 2.2mb
Ad Expand Direction & Area Left - 480x600

Sound/Audio

  • Sound must be user click-initiated with clear icon or appropriate text
  • All sound must be muted/paused at start of animation.

Flash

Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)

  • 24 FPS maximum (18 FPS in the US)
  • Third party served Flash ads must be have a wmode set to "transparent" in their object/embed code.
  • Third party served Flash ads using CSS style should not include "z-index:" parameter.
  • All creatives must be designed with a solid background color, or 1 pixel border, to avoid unwanted color conflicts with the displaying page.
  • All .swf files must be accompanied by .gif creative
  • All .swf files must contain either of the following ActionScript code for a clickable button:
    • ActionScript 2:
      on (release) { if (clickTag.substr(0,4) == "http") { getURL(_level0.clickTag, "_blank"); } }
    • ActionScript 3:
      clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):void{
      var sURL: String;
      if ((sURL=root.loaderInfo.parameters.clickTAG)){
      navigateToURL(new URLRequest(sURL), "_blank");
      }
      }
      );

  • All Expandable Creative Must Be User-Initiated (Either Click-Initiated or Mouse-Over Initiated)

Rich Media

  • Full motion video must be user initiated
  • Auto-play video should be 15 seconds max in length
  • All sound must be user initiated
  • Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over.
  • Must include clear CLOSE X button in at least 10 pt type (single "X" not acceptable)
  • Mouse-Over Creative Must Retract On Mouse-Off
  • Mouse-Over Expansion Should Include Language Specifying Functionality (e.g. Rollover To Learn More)
  • LinkedIn cannot host expand or video ads; must be third party served from our LinkedIn Certified Vendors.

For information on our certification process or to get certified, contact us today about Ad Certification.

details - 160x600

300x250

* border required only with white and transparent backgrounds
** 30 seconds is the total maximum length of all animation, including all loops
Regions Global Dimensions 300x250
IAB Name Medium Rectangle File Types GIF, JPG, PNG, SWF
Size Limit 40kb Border* 1px*
Rich Media Options Yes Animation Limit**

15 sec for video quality autoplay
30 seconds otherwise**

Video/Audio On user click 3rd Party Tracking Yes
Polite Download SWF Max 100kb Polite Download Video Max 2.2mb
Ad Expand Direction & Area Left - 600x250

Sound/Audio

  • Sound must be user click-initiated with clear icon or appropriate text
  • All sound must be muted/paused at start of animation.

Flash

Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)

  • 24 FPS maximum (18 FPS in the US)
  • Third party served Flash ads must be have a wmode set to "transparent" in their object/embed code.
  • Third party served Flash ads using CSS style should not include "z-index:" parameter.
  • All creatives must be designed with a solid background color, or 1 pixel border, to avoid unwanted color conflicts with the displaying page.
  • All .swf files must be accompanied by .gif creative
  • All .swf files must contain the following ActionScript code for a clickable button:
    • ActionScript 2:
      on (release) { if (clickTag.substr(0,4) == "http") { getURL(_level0.clickTag, "_blank"); } }
    • ActionScript 3:
      clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):void{
      var sURL: String;
      if ((sURL=root.loaderInfo.parameters.clickTAG)){
      navigateToURL(new URLRequest(sURL), "_blank");
      }
      }
      );
  • All Expandable Creative Must Be User-Initiated (Either Click-Initiated or Mouse-Over Initiated)

Rich Media

  • Full motion video must be user initiated
  • Auto-play video should be 15 seconds max in length
  • All sound must be user initiated
  • Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over.
  • Must include clear CLOSE X button in at least 10 pt type (single "X" not acceptable)
  • Mouse-Over Creative Must Retract On Mouse-Off
  • Mouse-Over Expansion Should Include Language Specifying Functionality (e.g. Rollover To Learn More)
  • LinkedIn cannot host expand or video ads; must be third party served from our LinkedIn Certified Vendors.

For information on our certification process or to get certified, contact us today about Ad Certification.

details - 300x250

728x90

* border required only with white and transparent backgrounds
** 30 seconds is the total maximum length of all animation, including all loops
Regions Global Dimensions 728x90
IAB Name Leaderboard File Types GIF, JPG, PNG, SWF
Size Limit 40kb Border* 1px*
Rich Media Options Yes Animation Limit** 15 sec for video quality autoplay
30 seconds otherwise**
Video/Audio On user click 3rd Party Tracking Yes
Polite Download SWF Max 100kb Polite Download Video Max 2.2mb
Ad Expand Direction & Area Up - 728x310

Sound/Audio

  • Sound must be user click-initiated with clear icon or appropriate text
  • All sound must be muted/paused at start of animation.

Flash

Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)

  • 24 FPS maximum (18 FPS in the US)
  • Third party served Flash ads must be have a wmode set to "transparent" in their object/embed code.
  • Third party served Flash ads using CSS style should not include "z-index:" parameter.
  • All creatives must be designed with a solid background color, or 1 pixel border, to avoid unwanted color conflicts with the displaying page.
  • All .swf files must be accompanied by .gif creative
  • All .swf files must contain the following ActionScript code for a clickable button:
    • ActionScript 2:
      on (release) { if (clickTag.substr(0,4) == "http") { getURL(_level0.clickTag, "_blank"); } }
    • ActionScript 3:
      clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):void{
      var sURL: String;
      if ((sURL=root.loaderInfo.parameters.clickTAG)){
      navigateToURL(new URLRequest(sURL), "_blank");
      }
      }
      );
  • All Expandable Creative Must Be User-Initiated (Either Click-Initiated or Mouse-Over Initiated)

Rich Media

  • Full motion video must be user initiated
  • Auto-play video should be 15 seconds max in length
  • All sound must be user initiated
  • Roll over ads must have roll over hotspot of up to 1/8 size of the ad. Entire ad cannot be roll over.
  • Must include clear CLOSE X button in at least 10 pt type (single "X" not acceptable)
  • Mouse-Over Creative Must Retract On Mouse-Off
  • Mouse-Over Expansion Should Include Language Specifying Functionality (e.g. Rollover To Learn More)
  • LinkedIn cannot host expand or video ads; must be third party served from our LinkedIn Certified Vendors.

For information on our certification process or to get certified, contact us today about Ad Certification.

details - 728x90

textlink

* including spaces
Regions Global Dimensions 960x17
IAB Name N/A Size Limit* 90 characters*
Rich Media Options No Video/Audio No
3rd Party Tracking Yes
details - textlink

Specifications

Common Specs

Content Ads

Sponsored InMail

iPad

Sponsored Updates

Social Ads

Polls

Resources

Creative Submission Templates

Terms